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  劍6Test1雅思寫作Task2題目：Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

  題目分析，包括寫作中需要涉及的要點以及考生可能對題目產生的錯誤理 解。

  1. 題目只問“To what extent do you agree or disagree?”因此，羅列正反雙方的論點并不是 必需的，但是，一篇好作文應該做到這一點。

  2. 題目明確指出消費品，不是所有商品。因此，寫作重點應在非必需品而不是必需品上。

  3. 3. 社會的真正需求并沒有界定，考生可能對此有各自不同的合理理解。

  4. 4. 作文需要舉例證明廣告影響人們的購買決定。

  5. ? 建議的回答結構，對比此結構與考生有可能采用的不恰當結構。

  6. 這篇作文需要一個簡短介紹和簡要的結論。正文應有兩到三個段落，每段闡述一個要點。建議考生單獨寫一個段落來闡述與題目意見相反的觀點，或者考生在正文各段中提及相反的觀點。考生應該注意，不能把這篇作文寫成完全同意或者完全反對題目說法的文章。

  劍6Test1雅思寫作Task2范文1——不同意題目的說法

  Many people nowadays suggest that high sales of consumer goods, particularly in more developed societies, is the result of the power of advertising rather than any real need for these products. Generally speaking, I disagree with this notion and will outline my reasons in this essay.

  At first sight, it might appear that people do not need the latest models of mobile phones or plasma screen TVs. In societies where buying these goods has become commonplace, almost all people already have their basic needs, such as food, clothing, health care and shelter taken care of. At the same time, they have greater disposable incomes. This means that the needs of such societies have changed from the provision of basic needs to the provision of luxury goods.

  There is certainly more advertising in societies where more is consumed. These societies, as mentioned above, have more people with greater disposable incomes, so producers are bound to concentrate their marketing efforts on such societies rather than those where people have smaller amounts of money to spend on consumer goods. The real needs of societies where people have lower incomes (for example, in many African countries) are clearly still basic things like food, drinking water, clothing and health care. In those societies, advertisers concentrate on those products rather than on selling the latest consumer electronics.

  To conclude, I believe that high sales of consumer goods (and the great number of advertisements) reflect high disposable incomes rather than the power of advertising. However, this is not to deny that advertising influences which consumer products people decide to buy. 

  現今許多人認為消費品的高銷售額，尤其在比較發達的社會中，是廣告的作用，而不 是由對這些產品的實際需求帶來的。總的來說，我不同意這種看法，在這篇論文中我將概 述我的理由。 乍一看人們可能不需要最新款的手機或等離子電視。在有些國家，購買這些商品已 經很普遍。在那里，人們的基本需求已經得到滿足，如食品，衣物，保健用品，容身之所 等。同時，他們還有大量可支配收入。這就是說這些國家人民需求已經從基本商品轉移到 奢侈商品。 消費更多的國家中廣告肯定也更多。這些國家中，像上面提到的那樣，有更多擁有大 筆可支配收入的人，所以制造商勢必會把他們的市場營銷集中在這些國家，而不是人們在 消費品上花錢較少的國家。人們收入較少的國家(如許多非洲國家)的實際需求顯然仍是基 本生活品像食品，飲用水，衣物和保健品。在這些國家，廣告商主要關注以上的產品而不 是最新電子產品的銷售。 總之，我認為消費品的高銷售額(和廣告的數量多)反映的是可支配收入高而不是單一 的廣告的作用。當然，我們也不能否認廣告影響著人們購物取向。

  參考范文中的詞匯及結構分析，以及考生可能犯的錯誤。 1. “I tend to agree that…”這個結構表明作者不想采用某個極端的立場，它表明作者明白 正反雙方論點都有合理之處。 2. “Advertising clearly often encourages people to buy more than they need and more often than they need to. In wealthier countries, many families have two or more televisions or even computers.”這兩句話說明作者清楚重點在消費品，而不是所有商品。 3. “At the same time, even these wealthier countries have social problems such as poverty and crime. Many communities, again even in the wealthiest countries, suffer from a lack of investment in education and health care.”在這兩句話中，作者指出了他/她認為的社 會的真正需求。 4. “Advertising tends to tell people that they need a certain product because of benefits such

  劍6Test1雅思寫作Task2范文2——同意題目的說法 ：

  I tend to agree that high sales of consumer goods reflect the power of advertising rather than the real needs of society and will outline my reasons below. Advertising clearly often encourages people to buy more than they need and more often than they need to. In wealthier countries, many families have two or more televisions or even computers. People in wealthier countries also have many clothes, some of which they hardly ever wear. At the same time, even these wealthier countries have social problems such as poverty and crime. Many communities, again even in the wealthiest countries, suffer from a lack of investment in education and health care. It seems that people have somehow been persuaded to purchase a wide variety of consumer goods whilst neglecting to spend their money on areas where it could make a substantial qualitative difference to people’s lives. Advertising tends to tell people that they need a certain product because of benefits such as making the purchaser look fashionable, apparently performing a task slightly faster or better, or even simply because it is good to have the things that everyone else has. These reasons might have limited benefits for the individual, such as enhanced status, but rarely, if ever, benefit society as a whole. This is obviously because the aim of most producers is to make ever greater sales, not to function as an organisation working for the public well-being. To conclude, advertising generally aims to encourage the purchase of goods regardless of their value to societies in general. This has resulted in a situation where many people spend their money on things that they don’t really need, whilst not spending enough on things that they do need. 

  我比較贊同題目中的觀點，即消費品的高銷售額反映的是廣告的作用而不是社會的實 際需求。我的理由概述如下： 廣告顯然時常鼓勵人們買一些非必需品，人們在購物時常常買一些他們產上并不需要 的東西。在較富裕的國家，許多家庭有兩個或兩個以上的電視甚至電腦。富裕國家的人們 有很多衣服，其中一些他們卻很少會穿。而同時，即使是這些富裕國家也有貧困和犯罪等 社會問題。甚至是在最富裕的國家，許多社會群體也缺乏教育和衛生保健方面的投資。似 乎人們很容易被各種理由說服去購買各種各樣的消費品，而不是把錢花在能給他們生活能 帶來質的飛躍的地方。 廣告想要告訴人們他們需要某個產品是因為能從中獲得好處，例如使購買者看起來更 時尚，使任務執行得快一點或好一些，甚至只是因為別人都有的東西你最好也有。這些理 由可能會給個人帶來有限的好處如提高社會地位，但對社會這個整體來說幾乎沒有什么好 處。很明顯這是因為大多數制造商的目標是增加銷售額，而不是像一個為公眾謀福利的組 織那樣運作。 結論就是，廣告的目的主要是鼓勵商品購買而不考慮商品對社會整體的價值。這導致 許多人把錢花在他們實際上并不需要的東西上，而在他們確實需要的東西上卻用得不夠。

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